Overview MAIN PURPOSE Drive Kurkure portfolio towards a robust topline and bottom-line growth by identifying key lever of Profitable growth- Comms, Activations, Innovations, Pricing suggestions. Leveraging to know how and best practices on the Brand while creating and designing for Indian consumers. Responsibilities KEY ACCOUNTABILITY Translate long term strategic priorities for brand into AOP Jobs to be done & Annual priorities Lead task of accelerating growth & share momentum for brand, in line with the category Continuously build Brand strength led by Preference. Strengthen Brand clarity led by building consistent Brand assets. Building innovation pipeline, anchored on consumer needs and category trends. Lead execution against the aligned Innovation Strategy for Kurkure to build a strong space on the Portfolio Partner with global and regional brand leaders to execute brand strategies and plans for Kurkure Liaison with various stakeholders across various functions like manufacturing, Operations, R&D, Sales, Rev Mgt. and finance to ensure seamless planning and execution of Brand priorities. KEY MEASURES/METRICS Net Revenue Growth Share (Volume and Value) NOPBT Working / Non-Working A&M on target Brand Equity KPIs (from Brand Power) Brand Health KPIs Innovation Mix and Scale Up KPIs VP Marketing- Foods Category Lead, Kurkure category Category Team members, and extended teams especially Insights, R&D, Communications, Media, Finance, and Rev. Management Channel teams Global & Regional Category Brand Marketing Leads on the Category Brand Leadership Team Qualifications Qualifications 6-10 years of brand experience especially in FMCG Strong negotiation skills; ability to work across hierarchies internally and externally Brand marketing expertise, preferably in CPG industry MBA – Sales & Marketing Excellent project management skills Excellent communication and influencing skills Strong cross functional linkages required Process oriented and having eye for detail Must be able to work across functional boundaries and within lots of uncertainty