Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, AI and Marketing Technologist

The mission of the Global Digital Marketing team is to empower marketing teams around the world with cutting-edge digital marketing solutions and strategic innovation. We provide leading MarTech, create innovative digital platforms, offer activation services, and consult on forward-thinking strategies and ideas. The role of Data Scientist, Global Digital Marketing, is to develop AI-based tools, predictive models, and data-driven strategies for the marketing organisation. Reporting into the VP Global Digital Marketing (AI and Data), London-based.

Key responsibilities:
•\tHelp Program Manage AI-based solutions to enhance internal process efficiencies and optimize marketing operations.
•\tSimulate data environments and manage data extraction, transformation, and testing processes.
•\tWork to help develop ‘Knowledge bases’ for various AI bots.
•\tManage the taxonomy development of data pools.
•\tBe responsible for creating trackable KPI frameworks.
•\tEnsure data compliance, scalability, and security in all AI tools and datasets.
•\tWorking with Engineers and devs, ensure data and databases can be integrated into an Agentic structure.
•\tDesign predictive and prescriptive models to improve marketing strategies, customer segmentation, and campaign optimization.
•\tConduct statistical analysis and modelling to identify trends for performance optimization and resource allocation.
•\tCollaborate with data engineers to ensure the efficiency and scalability of the data pipeline for AI tool development.

Ideal Candidate:
•\tStrong Experience managing Knowledge bases and working with AI.
•\tStrong experience managing multiple workstreams and teams and working within budgets.
•\tExperience in Gen LLM tool platforms and process – Databricks Mosaic AI preferably, Co-Pilot, Open AI are nice to haves.
•\tExperience with machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit-learn) and natural language processing.
•\tProficiency in programming languages such as Python, R, SQL, or similar.
•\tExperience in global role working with teams in different locations.
•\tExperience in Agile process methodology
•\tExperience in is Jira helpful.
•\tExperience in scoping, running Vendor RFPs and developing SOWs.
•\tFamiliarity with cloud computing platforms (AWS, Azure) is advantageous.
•\tFamiliarity in Marketing verticals a bonus.
•\tStrong verbal and written communicator.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.