Senior Manager, B2B Channels - APAC + **Location** Singapore, Singapore + **Job ID** 0000024608 + **Category** Sales, Marketing & Product Management **Job Description** Would you like to build your career brick by brick? Learn more about this opportunity to boost the growth of the markets, channels, the business and of course yourself! Get into the playground with your knowledge and experience to build the commercial B2B channel plan within APAC region by translating and aligning with the global commercial strategy. _No relocation support will be available for this opportunity._ **Core Responsibilities** The Regional B2B Channel Lead will primarily focus on Grocery/ Hyper and Toy Specialists BUT will have overall responsibility for all B2B channels where the bulk of Consumer Sales derives from Bricks and Mortar stores (plus Omni-channel where relevant). Responsibilities to include: + Implement global and regional Channel Strategy and direction into the APAC B2B Channels Integrated Commercial Plan (ICP) and then govern delivery via ongoing performance tracking + B2B Relates the B2B Bricks and Mortar Omni-channel performance to wider APAC and global performance, identify an act upon trends to mitigate risks and realise opportunities + Support delivery of channel plan(s) by demonstrating in-depth channel expertise from APAC Region and from relevant cross-channel and global best methodologies + Lead action planning for any mitigation vs plan if/when B2B Channel(s) performance is off track vs agreed commercial commitments + Develop and implement strategic commercial projects in relation to the markets and channels and contribute to the APAC RCD agenda as part of the Regional team + Proactively establish and engage the network(s) of BU channel leads to ensure they have the tools and support to deliver on commercial commitments for B2B Channels plus build accountability for BU execution of regional plans + Act as APAC B2B Channels lead to the Global Channel and Sales Management team through participation in Global forums, feeding in the needs/requirements of APAC (to ensure our voice is heard) and supporting future channel strategy development + The B2B Channel Lead is expected to be an expert within the specific channel(s) scope and be able to advise local teams on commercial execution, support with planning, build capability and own consolidation of findings across all markets/globally + Set the regional commercial direction for B2B channel (based on global direction) + Lead all APAC projects that relate to B2B Bricks and Mortar Omni-channel + Responsible to drive channel expansion, including white space relating to their channels (where relevant and inline with the MG commercial plan) + Drive Market Group test and learn programs related to B2B Bricks and Mortar omni-channel; scale findings across region and wider when relevant + Own the space growth agenda for B2B in APAC; building a proactive approach to expand LEGO Brand impact in Bricks and Mortar stores + Own the Bricks and Mortar retail execution agenda in APAC; ensuring BU RCD are clear on expectations, driving diligent planning, and tracking performance + Customer pulse action planning at channel level, building a prioritised set of risks/opportunities to be addressed to ensure strong customer consensus The B2B Channel Lead will engage cross functionally, and Globally, Regionally, Locally with main interfaces as follows: **BU Regional Commercial Development (RCD) Heads** + The channel SME will advise the RCD Head on all topics relating to B2B Bricks and Mortar omni-channels globally and regionally + The channel SME should work with the BU RCD Head and in-market Channel Leads to identify and drive opportunities to enable improved commercial return + The channel SME should lead action planning for the full region and scale opportunities across the APAC region where they would make valuable contributions, with support from Channel Leads and BU CD Head **BU B2B Channel Leads and KAMs** + The channel SME will collaborate with BU channel leads to improve commercial operations and performance with the aim of delivering the ICP in each BU and at regional level + BU Channel leads will get in touch with RCD B2B Channel Lead to receive advice (e.g. top-tier methodology) on their business or to advance unmet needs in their commercial toolbox **RCD Functional SME’s: Rev Management, Channel Strategy and Portfolio Management** + Functional SMEs facilitate the planning and deployment processes. They engage with the RCD B2B Channel Lead for inputs as they build plans, ie. the RCD B2B channel SME will consult from a B2B Channel perspective **Global Commercial Development (GCD) – Global Channel Management** + The RCD B2B Channel Lead will engage with global channel management lead(S) (e.g. via monthly Channel meetings) to receive direction, inform of recent developments, flag new trends, assess commercial performance vs ICP; and are responsible to elevate challenges or requests for global support **Play your part in our team succeeding!** The APAC Regional Commercial Development (RCD) function is responsible for translating the Global Market and Commercial Development agenda into APAC regional priorities in addition to finding opportunities and initiatives aligned to the global commercial strategy. This includes partnering with the BU’s to build and implement the commercial and channel plans locally. The broader RCD department responsibilities include channel strategy and expansion, sales processes and planning, regional account development, portfolio segmentation, revenue management, sales capability building, unlocking commercial value plus the deployment of sales tools and system planning. **Do you have what it takes:** + Validated experience in similar roles in Consumer Goods / Retail / FMCG / General Merchandise companies + Previous Sales and/or Retail experience preferred + Consistent track record of delivering business performance + Experience from working internationally or with international companies/brands. Work experience within Asia is a key advantage + Strategic problem solver; ability to balance high accountability for short-term delivery with long-term strategic foresight + Strong analytical skills and/or data analysis experience + Validated ability to work cross-functionally / cross-regionally + Excellent collaborator management and communication skills with the ability to influence peers and senior collaborators + Collaborator management with external business partners with understanding of cultural and business customs + Strategic approach with strong commercial competence + Persistent and have a high drive/can-do mentality and a high degree of self-motivation + Strong experience to work collaboratively in matrix organizations, role modeling processes and governance + Self-starter with an ability to work through ambiguity + Multi-country or global work experience would be preferred + Some international travel required, predominantly in the APAC region \#LI-FH1 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**