Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 31, 2025

Shift:

Job Description Summary:

Provides leadership in driving the strategic integration of deep consumer understanding into brand/category development and business decision-making. A strong knowledge expert who can uncover human-centric insights that inspire innovation, brand growth, consumer and customer engagement. Possess a wealth of knowledge of industry tools and deep experiences working with insight professionals to utilize the proper tools, new methodologies, systems and metrics for maximum effectiveness. Ability to set the HI agenda by leading a team of insights professionals to go beyond data analytics and uncover insights. Work collaboratively and effectively with MLT and Global HI team to deliver analytical rigor, rich insights, integrated storytelling, and leadership to influence cross-functional teams (Marketing, R&D, Innovation, and Sales) at the highest levels. 

WHAT YOU’LL DO FOR US  

Leadership Responsibilities: 
As the Human Insights Lead, you will be responsible for leading and developing a high-performing team of insights professionals. This includes situational coaching, talent development, performance management, and fostering a culture of innovation and collaboration. You will inspire and motivate your team to excel in their roles, ensuring they have the necessary resources and support to achieve their goals. Additionally, you will play a key role in driving the strategic direction of the Human Insights function, aligning it with the broader organizational objectives and ensuring its integration into the global Human Insights network. 

Focus, Scope, & Impact:  

Leads the OU Human Insights team (including situational coaching and talent development) and the development & implementation of the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network.   

Human insights & trends  - This includes insight approaches, trends and latest industry thinking. 

Owns and drives the OU Insights learning plan and human insights activities, comprising Future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.    Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends  Applies disciplines of Growth Behavioral Science, Brand Edge (Segmentation)  Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services  

Consumer insights (categories)  - This includes market research techniques. This includes consumer co-creation, communities and digital/influencer networks. 

Leads development of insights learning plan for each OU Category including Identifying key insights-driven opportunities and threats by category.    Cocreate with Global HI community insights protocols and deliver insights to OU Categories for brand strategy   Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.    Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands   Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late-stage consumer co-creation, evaluation and testing.    Application of product-concept testing protocols for innovation projects (with TCR, R&D)  

Shopper Insights (channels)  - This includes market research techniques. 

Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)   Leads development of shopper understanding with focus on key OU channels and shopper journey. Generate key shopper insights by channel  Collaborate with IMX to understand and incorporate channel/consumer and consumption insights  Define and action testing protocols for IMX campaigns  

Ad Hoc Research  - This includes agency and project management. 

Perform ad hoc research (e.g. for global campaigns and innovation projects)  Function network contribution, share insights from OU and learnings (including from successful localized campaigns), capabilities development, and apply best practices from the global Human Insights network  Provide insights consult support for related OU functions (SRA, PAC, Front Line Marketing etc.)  

QUALIFICATION & REQUIREMENTS  - This includes marketing execution experience. 

Experience   

15-20 years of experience including Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience  

Profile  

This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions.  Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network   

Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.  Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across TCCC portfolio   Be a visible and proactive internal and external leader on behalf of Human Insights and TCCC. Internally: Be a fact-based voice, gaining seat at the table in key business process and decision making.  Foster the development of talent and capabilities across the insight community and geographies. Externally: Represent TCCC’s point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.  

Work Focus  

Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.   Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations. Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.   Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise-wide insight solutions, in a holistic fashion.  Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.  Direct Reports: XX direct reports (combination of team leaders and individual contributors)  

Communication Focus   

Must be a clear and inspiring communicator. Must be able to translate technical / market research information into compelling business implications and call to action/ recommendation to the business.  Must excel in multipoint / multilevel communication. Comfortable interaction with OU president, Marketing and Category leads, and IMX, Front Line leads.  Must act as TCCC spokesperson in market research industry forums and associations. Must be able to position TCCC as a knowledge leader in human insights making insight a source of competitive advantage for the company  Comfortable in high pressure and uncertain environments including contract negotiation, strategy and business review discussions. Communication style: Calm / collected under pressure. Fact based argumentation.  The role communicates internally across OU Mkt (and eventually including Key Bottlers), the global insights community (Global team + 8 OUs), and OU HR and PAC.   

What We Can Do For You: 

Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs. Inclusive Workplace: The Coca-Cola Company is committed to fostering an inclusive workplace. We value and celebrate diversity, which leads to a stronger, more competitive company that can better serve our customers and communities. Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.  

KEY KNOWLEDGE REQUIREMENTS  

MASTERY OF (REQUIRED)   

MARKET RESEARCH TECHNIQUES   INSIGHT APPROACHES, TRENDS AND LATEST INSUSTRY THINKING   HOLISTIC ANALYSIS AND BUSINESS QUESTION RESOLUTION   CONSUMER CO-CREATION, COMMUNITES AND DIGITAL/INFLUENCER NETWORKS   SHOPPER RESEARCH, PASSIVE DATA STREAMS AND NEURO TECHNIQUES   AGENCY AND PROJECT MANAGEMENT  

BROAD EXPERTISE IN (GOOD TO HAVE)   

SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THE SOFT DRINK INDUSTRY   MARKETING EXECUTION EXPERIENCE   INNOVATION DEVELOPMENT EXPERIENCE   DIGITAL   MULTIPLE MARKET EXPERIENCE  

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.