Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

Relocation Provided:

No

Job Posting End Date:

May 23, 2025

Shift:

Job Description Summary:

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You'll Do for Us:

Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.

Developing marketing plans which support strategic initiatives to deliver annual business plan.

Project development in conjunction with functions, especially our bottler system and franchise partners.

Developing and communicating written briefs for use by agencies and directing their work activities.

Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.

Assisting in developing portfolio strategies across brands/categories.

Providing on-going business analysis to identify and prioritize brand-building opportunities.

Developing annual brand business reviews, as well as growth platforms and brand roles.

Recommending brand budgets and investment allocation.

Building a clearly defined positioning for new offerings, new categories entrants/brands.

Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.

Presentations of business results for marketing manager, regional manager and divisions.

Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:

Bachelor’s degree in Marketing or Business (preferred) but open for other fields

5+ years of experience in brand management.

Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.

Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles) ideally in Consumer Package Goods (CPGs)

Basic to mid level understanding of finance fundamentals of marketing (P&L management) 

Knowledge of procedures and media used to drive increased volume and brand equity.

Knowledge of and ability to apply marketing concepts and methodologies.

Ability to manage and inspire agency performance.

Making consumers and their needs the primary focus of the business.

Knowledge of the creative brief development process.

Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

Ability to utilize syndicated, custom, and secondary research to identify opportunities

What We Can Do For You:

Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. 

Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.

Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Merchandising, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

$130,000 - $147,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.