Description The AWS Launch Marketing team is looking for an experienced program manager to lead and drive our AWS News Blog coverage of major AWS launches. This role plans, executes, and delivers the day-to-day operations of the organization's flagship AWS News Blog, while owning the overall performance of the program and ensuring alignment with the broader AWS blogs strategy. Working in close partnership with a lead technical editor from the Developer Experience team, this role combines program management excellence with editorial oversight. The ideal candidate combines program management expertise with strong editorial skills and an affinity for technical content. Key job responsibilities Own and execute the AWS News Blog strategy in collaboration with the Developer Experience team's lead editor, ensuring alignment with overall AWS Blog strategy Shape headlines, content structure, and overall approach to storytelling to ensure content is engaging and meets audience needs Drive continuous improvement in content quality and program efficiency Deep dive on performance metrics and create analysis reports for Monthly Business Reviews and annual program reviews Own and manage end-to-end News Blog workflow, from intake to publication, ensuring adherence to brand standards, program mission, and tenets Enforce production guidelines with requesting teams, managing stakeholder review scope and deadlines for content and access requirements Manage intake queue and writer assignments, and ensure they receive necessary information in a timely manner Coordinate stakeholder reviews and vendor copyediting to maintain highest content quality Publish blog posts according to product launch timelines, including during live launch calls Manage high-volume content production for major AWS events Hold weekly News Blog writers meetings and office hours Act as liaison between product marketing managers, technical program managers, service teams and News Blog resources Ensure effective content promotion across various channels Regularly audit production mechanisms for efficacy; identify and implement improvements Create and maintain SOPs and training materials as needed A day in the life The News Blog program manager reviews the News Blog production queue to ensure all articles are proceeding successfully and troubleshoots problems. They collaborate closely with the Developer Experience team's lead editor to shape content strategy and coverage decisions, ensuring alignment with broader AWS Blog initiatives. They review the intake queue and determine which new requests can be accommodated, managing all requests in a timely manner. They publish new articles at the designated times, and they gather metrics, analyze and report on program performance for monthly business reviews. They also curate and help promote launch team content through newsletter, social media, and AWS blog home page placements while ensuring all content meets the highest standards of quality and engagement. About the team The AWS Launch Marketing Team works with AWS product marketing leadership, product marketing managers, and service teams to understand the key features and benefits of new AWS products, solutions, and key messaging themes. We use our content-marketing expertise to convey this information to audiences through blogs, videos, livestreams, podcasts, email newsletters, and social media. While executing our work, we prioritize timeliness, accuracy, quality, data-driven decision-making, process efficiency, and cross-team collaboration. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience in digital marketing and content production timelines and process - Experience using data and metrics to drive improvements Preferred Qualifications - Experience managing or working within cross-functional marketing and creative teams - Knowledge of project management tools - Experience creating visual assets for digital, mobile, and social - Degree or equivalent work experience in marketing, journalism, PR, digital media, technical communications, or similar Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.