Job Description:

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:  Dallas, TX

Overview:

We are seeking a Principal Content Strategist with a blend of creativity and strategic expertise to join our innovative team.  The ideal candidate will excel in strategic content development, possess exceptional writing and editing skills, and demonstrate a sharp attention to detail. As a forward-thinker, you’ll craft content strategies that align with AT&T’s brand goals while driving results.

This role focuses on creating compelling content for Consumer Wireless and Fiber offers. A deep understanding of content best practices and the ability to manage multiple projects independently are essential.

Key Responsibilities:

Content Strategy

Develop and implement content strategies that foster engagement and align with organizational goals.Continuously refine and improve content to ensure clarity, impact, and relevance.Conduct research to understand audience needs and preferences.Maintain expertise in assigned product/portfolio areas.Monitor content performance and recommend improvements using data and user feedback.

Content Creation and Management

Ensure all content is accurate, up-to-date, and adheres to AT&T’s brand guidelines and messaging standards.

Collaboration and Coordination

Work closely with sales, design, and operations teams to maintain consistent and cohesive messaging across platforms.

Internal Website and Document Repository

Oversee the strategy, maintenance, and optimization of AT&T’s internal website and document repository.

Qualifications:

Education: Bachelor’s degree (BS/BA) preferred.Experience:7+ years in content creation, content strategy, or related fields.Experience in selling telecom solutions is a plus.Proven ability to manage large-scale content projects in agile environments.Skills:Exceptional writing, editing, and proofreading skills.Strong project management and organizational capabilities.Effective communication and interpersonal skills to engage and influence stakeholders at all levels.Proficiency with content management systems (CMS) and digital marketing tools. Familiarity with Adobe Workfront is a plus.Demonstrated ability to think strategically, analyze complex scenarios, and make data-driven decisions.

Our Principal Content Strategist earn between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-67360 Date posted 05/15/2025