Who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team

The Digital Marketing team is a tight knit team responsible for the short and long-term performance and growth of Japan performance marketing channels. We manage a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We’re experts in digital and make decisions based on data to ensure we strive to hit business KPIs.

A day in the life: Reporting to the Digital Marketing Manager, you will play a key role in driving lululemon’s digital marketing growth by leading paid media strategies across various channels.  The key responsibilities are:Support the Digital Marketing Manager in developing and executing paid media strategies across multiple digital marketing channels, including search, paid social, display and affiliateDevelop and execute LINE marketing strategies to engage Japanese audiences effectivelyUnderstand local trends, consumer behavior, and content preferences to craft compelling copy and creative approaches for LINE campaignsMonitor, analyze, and optimize performance based on key metrics and business goalsAssist in managing agencies, including briefing, day-to-day communication, managing creative assets and paymentProvide agencies with assets, ad copies ensuring alignment with best practices and local needs

Qualifications:

3+ years of experience in similar digital marketing (roles) preferably within a media agency.Familiar in using Adobe Analytics/GA, Power BI, Marketing Ad Managers Strong knowledge of Digital Marketing principals, platforms and toolsProven track record of managing digital strategy and execution across key performance marketing channels.Strong copywriting skills.Ability to work cross-functionally with internal and external stakeholders.Familiar with industry best practices and market trends.Japanese fluency (native-level), Business-level English.

Must haves:Acknowledges the presence of choice in every moment and takes personal responsibility for their life.Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same. Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. Fosters connection by putting people first and building trusting relationships. Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.  
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. #LI-RS1Learn more about what it's like working for lululemon in our Asia-Pacific markets: