The Association and Advisory role is a unique position that encompasses two distinct areas of responsibility, making it a hybrid role. This dual focus allows for a comprehensive approach to building strategic alliances and providing expert guidance.

One aspect of the role involves cultivating relationships with industry associations, which includes negotiating agreements, offering tailored solutions, and fostering mutual growth. The other aspect centers around supporting Advisory Service firms, sharing insights, and offering technology thought leadership for their clients consideration. 

This hybrid nature requires a versatile skill set, combining strategic partnership development, excellent communication, and a deep understanding of technology trends and industry-specific challenges.