National Group Account Manager
Diageo
**Job Description :**
**About us**
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
**About the role**
Diageo Netherlands is part of Diageo Northern Europe, a cluster of 11 countries. It is a diverse and exciting business with local and global customers operating across On-Trade, Off-Trade, E-Commerce, and RTM.
Reporting into the Commercial Head of Off-Trade Netherlands, as National Group Account Manager, you have direct accountability for Diageo's biggest retail customers - a critical and highly strategic role within the Diageo Northern Europe business.
You lead the customer P&L, developing strategic and differentiated joint business plans that drive category & brand strategies across the Diageo Spirits & RTD portfolio and deliver winning solutions for Diageo, customers, shoppers, and consumers.
You work closely with diverse cross-functional teams, including Category Development, Customer Activation, RGM, Commercial Finance, and Supply Chain to deliver commercial outcomes critical to the overall performance of the Diageo Northern Europe business.
**Role Responsibilities**
+ Shape and implement the growth strategy for Key Customers in the Netherlands - balancing vision with delivery of commercial targets (NSV, Market Share, GM & Cash).
+ Develop and implement winning joint customer business plans that are grounded in value creation and drive mutual, sustainable growth.
+ Build and own strong, long-term customer relationships.
+ Work closely with cross-functional teams, including Category Development, Customer Activation, RGM, and Commercial Finance teams to build effective commercial strategies in areas including portfolio, pricing, promotion, and activation.
+ Analyse diverse category data sets to interpret trends, discover insights, and identify future growth opportunities.
+ Partner with Supply Chain teams to provide accurate forecasting to ensure the right product is in the right place, at the right time.
+ Lead customer negotiations covering trade terms, promotional plans, and marketing investments.
**Experience / skills required**
+ **Leadership:** Experienced in key account management for the retail channel within consumer goods or related industries. A diverse set of backgrounds is encouraged.
+ **Collaboration:** Cross-functional experience is beneficial; teamwork is vital.
+ **Strategic Planning:** Confirmed ability to develop and implement plans that drive growth.
+ **Financial Competence:** Strong analytical skills with financial competence required.
+ **Communication & Relationships:** Excellent interpersonal skills for building internal and external relationships.
+ **Negotiation Skills:** History of securing mutually beneficial agreements successfully.
+ **Adaptability & Innovation:** Ability to thrive in fast-paced environments with an entrepreneurial mentality.
+ **Language Proficiency:** Fluent in Dutch & English (verbal & written).
**Flexible Working Statement**
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
**Diversity statement**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.
Our ambition is to create the best-performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
**Worker Type :**
Regular
**Primary Location:**
Amsterdam
**Additional Locations :**
**Job Posting Start Date :**
2025-05-19
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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