Bengaluru, KA, IN
4 days ago
Marketing Associate, IN COOP
Job Description
Amazon India is seeking a detail & result oriented candidate to join the Co-op program team in Bangalore. As part of this team, the Marketing Associate will be responsible for planning and executing best-in-class on & off site marketing properties/services and lead operationals function for Strategic Brand Services that we offer to brands against Co-op investments.

As a Marketing Associate, you will ensure that customer & brand experience and expectations are set and met to a high standard. He or she will work closely with teams across Amazon such as Events, Homepage, Categories, Traffic, XCM, Design, etc. to identify monetizable opportunities, create compelling selling propositions for brands and lead execution of content across emails, home pages, category pages, and pages across the site. Key responsibilities include merchandising efforts, performance reporting, managing Strategic Brand Services operations, creating program dashboards, and supporting Co-op initiatives. You will work closely with stakeholders across operations, category teams, RBS, sales, and analytics to drive operational improvements and automation. Success in this position requires strong analytical capabilities, operational management experience, and excellent cross-functional collaboration skills.

The Marketing Associate- must be able to think and act both strategically and tactically. The ideal candidate will demonstrate the following:

·1. Strategic Campaign Management
• Lead end-to-end campaign execution & design and optimization of monetizable marketing campaigns which improve customer & brand experience
• Strong communication skills; experience in coordinating teams and communicating to Category Managers and program teams
• Strong bias for action and ability to prioritize
• Ability to use hard data and metrics
• Working independently on key deliverables
2. Analytics & Reporting
• Develop and maintain comprehensive dashboards and analytical tools
• Generate weekly, monthly, and quarterly performance reports for leadership
• Utilize data-driven insights to inform strategic decisions
• Monitor and analyze operational metrics to identify trends and opportunities
• Capability to meet our technical requirements, which include PowerPoint and Excel, plus the ability to learn our in-house tools quickly
3. Program Operations
• Oversee daily operational activities for brand services
• Proactively identify and resolve operational challenges
• Implement process improvements to enhance efficiency
• Track and measure program effectiveness


Key job responsibilities
· Coordinate with multiple teams to cover external & internal requirements for monetization initiatives
· Owning sections of marketing and email communications, marketing experiments setup & result analysis
· Synthesize and analyze relevant content/traffic metrics and running and analyzing proof of performance reports
· Learning Merchandising tools and widgets
· Assist execution of the plan as per site central events calendar and support the creation of emails, brand sponsorship ingresses, pitch decks
. Create content for training sessions, summits, and pitch decks; manage data repositories and provide regular program updates.
. Coordinate cross-functional teams, manage stakeholder communications, and drive process improvements for Strategic Brand Services.
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