**Position Overview:** Focus, Scope, & Impact: + Designing strategies and plans for **Owned platforms** **of Coca Cola** **local brands** in order to maximize consumer engagement & retention + Developing plans to **localize and implement global owned platforms** in the Operating Unit (OU) + **Manage those platforms** with a continuous learning & iteration mindset + Work hand in hand with global team to ensure the **success of the** **global brands** **owned platforms** **in the OU** + **Map and develop relationships with key stakeholders** that will maximize Coca Cola owned platforms to its consumers and shoppers + Work in partnership with other areas within Integrated Marketing Experience to **embed the owned platforms into the brand ecosystems** + **The** **Owned Consumer Platforms** **lead** plays a key role in **disrupt the way we do marketing and** **educate/** **spread that throughout the organization** **.** **Function Related Activities/Key Responsibilities:** + Great understanding and passion for the **digital platforms,** **data, CRM, social** + Ability to work in **Agile** cross-functional teams **Related Work Experience:** + Digital - savvy: 8-10 years of digital **marketing** **experience** **,** **ideally working with** **digital** **platforms** **(creation,** **management, CRM)** + Experience working in **cross** **-functional and cross-geographical teams is preferred** + ​English fluency is required; Spanish or Portuguese Preferred; **Mastery Of (** **_Required_** **):** + Digital Marketing + Digital Platforms and CRM + Social **Broad Expertise In (** **_Good to Have_** **):** + Agile Ways of Working + Data and Analytics **Primary Location:** + Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role. Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.