Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. Once the customers come to the website/ app, we serve them personalized and contextual content such as new information, travel inspiration, offers, etc. to ease their booking and travel journey.
The Digital Marketing Content team at IKC supports all such initiatives with insights to help strategize campaigns and contextualize content, and analytics to help measure performance across campaigns, offers, content pages. We work closely with stakeholders in the US to bring campaigns and content to life and continuously improve performance with learnings and actionable insights.
Lead and train a team of analysts to drive business outcomes for Digital Marketing and Content AnalyticsReport on campaign performance for each channel, along with an omni-channel performance viewProvide actionable insights to business stakeholders to optimize returnsEnsure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisionsCreate content for and deliver presentations to United leadership and external stakeholdersConduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing content objectivesEnsure seamless stakeholder management and keep lines of communication open with all stakeholdersCreate, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers
This position is offered on local terms and conditions. Expatriate assignments and sponsorship
for employment visas, even on a time-limited visa status, will not be awarded. This position is for
United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. Once the customers come to the website/ app, we serve them personalized and contextual content such as new information, travel inspiration, offers, etc. to ease their booking and travel journey.
The Digital Marketing Content team at IKC supports all such initiatives with insights to help strategize campaigns and contextualize content, and analytics to help measure performance across campaigns, offers, content pages. We work closely with stakeholders in the US to bring campaigns and content to life and continuously improve performance with learnings and actionable insights.
Lead and train a team of analysts to drive business outcomes for Digital Marketing and Content AnalyticsReport on campaign performance for each channel, along with an omni-channel performance viewProvide actionable insights to business stakeholders to optimize returnsEnsure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisionsCreate content for and deliver presentations to United leadership and external stakeholdersConduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing content objectivesEnsure seamless stakeholder management and keep lines of communication open with all stakeholdersCreate, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers
This position is offered on local terms and conditions. Expatriate assignments and sponsorship
for employment visas, even on a time-limited visa status, will not be awarded. This position is for
United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
What’s needed to succeed (Minimum Qualifications):Bachelors degreeBusiness, AnalyticsSQL/ Python/ RVisualization tools – PowerBI7 years of experience in Marketing/ AnalyticsStrong and proactive communication skills to manage multiple stakeholder groupsStrong understanding of digital marketing and the business along with exceptional storytelling skillsProven comfort and an intellectual curiosity for working with very large data setsAdvanced level comfort with Microsoft Office, especially Excel and PowerPointExperience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationshipsProficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQLFamiliarity with one or more reporting tools – PowerBI/ SpotfireAbility to communicate analysis in a clear and precise mannerHigh sense of ownership of work, and ability to lead a teamAbility to work under time constraintsMust be legally authorized to work in India for any employer without sponsorshipMust be fluent in English (written and spoken)Successful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):Masters degreeMarketing and businessAny other visualization and analytics toolsUnderstanding of digital marketing concepts and channelsExperience working with omni-channel performance measurement and trackingWhat’s needed to succeed (Minimum Qualifications):Bachelors degreeBusiness, AnalyticsSQL/ Python/ RVisualization tools – PowerBI7 years of experience in Marketing/ AnalyticsStrong and proactive communication skills to manage multiple stakeholder groupsStrong understanding of digital marketing and the business along with exceptional storytelling skillsProven comfort and an intellectual curiosity for working with very large data setsAdvanced level comfort with Microsoft Office, especially Excel and PowerPointExperience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationshipsProficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQLFamiliarity with one or more reporting tools – PowerBI/ SpotfireAbility to communicate analysis in a clear and precise mannerHigh sense of ownership of work, and ability to lead a teamAbility to work under time constraintsMust be legally authorized to work in India for any employer without sponsorshipMust be fluent in English (written and spoken)Successful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):Masters degreeMarketing and businessAny other visualization and analytics toolsUnderstanding of digital marketing concepts and channelsExperience working with omni-channel performance measurement and tracking