Be a part of a revolutionary change!
At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.
The Acquisition Manager is responsible for developing and executing the customer acquisition strategy, ensuring a steady pipeline of high-quality leads across various channels. This role focuses on optimizing lead generation, acquisition campaigns, and conversion processes to maximize return on investment and drive business growth.
As a key leader within the CX Strategy & Design team, the Acquisition Manager collaborates with internal and external stakeholders to identify, implement, and refine acquisition strategies that enhance customer engagement and increase conversions. This role requires a data-driven, performance-oriented approach to ensure efficient lead management and seamless customer experiences.
Your ‘day to day’:
Design and oversee a comprehensive, multi-channel lead acquisition strategy, ensuring alignment with business objectivesOptimize lead quality and conversion rates through continuous analysis, testing, and refinement of lead generation effortsSocial Media Leads: Collaborate with the social media team to optimize lead generation via organic social strategiesPaid Media Leads: Work with digital paid media team to develop cost-effective paid media campaigns that drive high-intent leadsOrganic Leads: Partner with the web and content teams to enhance organic lead generation through strategic content, SEO and AI generative searchIndirect Leads: Work with Indirect retail channel teams to create and implement cost-effective lead generation programs.Event & LAMP (Legal Age Meeting Places) Leads: Leverage event and LAMP presence to attract high value leadsFuture Lead Generation Channels: Identify, test, and scale new and emerging lead acquisition channelsOversee end-to-end lead processing, ensuring a structured and efficient approach to lead nurturing and sales conversionContinuously refine the conversion funnel, removing friction points to enhance lead-to-sale conversion ratesDefine clear KPIs and performance benchmarks to measure and improve acquisition effortsWork closely with marketing, sales, and digital teams to launch and monitor high-performing customer acquisition campaignsLeverage data analytics and insights to optimize campaign performance and budget allocationEnsure the lead management system is efficient, user-friendly, and fully integrated with CRM and sales platforms Identify opportunities to automate and enhance lead tracking, qualification, and nurturing processesPartner with channels, field, and marketing teams to ensure a seamless transition from lead generation to conversionAct as a key point of contact for field teams for leads management areaEstablish and track key acquisition KPIs, leveraging insights to optimize lead generation effortsProvide regular reports on lead performance, ROI, and areas for improvementStay ahead of industry trends and emerging customer acquisition technologiesContinuously evolve acquisition tactics, exploring new channels, automation, and AI-driven approaches
Who we’re looking for:
Ability to develop high-impact acquisition strategies based on customer insights and data analyticsStrong analytical skills to measure and optimize acquisition performanceDeep understanding of lead nurturing and conversion funnel optimizationExperience managing lead tracking systems, marketing automation, and CRM platforms (e.g., Salesforce, HubSpot)Familiarity with customer journey mapping and personalization strategiesAbility to manage cross-functional projects and work effectively with marketing, sales, and external partners.Strong communication and negotiation skills to align stakeholders on acquisition goals and initiatives.Experience leading lead generation initiatives across multiple teams and regionsAbility to motivate and align internal teams and external vendors towards shared business objectivesBachelor’s Degree in Marketing, Business, Digital Strategy, or a related field5+ years of experience in lead generation, digital marketing, or customer acquisitionProven track record in managing high-performing acquisition campaigns and optimizing conversion funnelsLegally authorized to work in the US now and in the future without sponsorship
Annual Base Salary Range: $123,750 - $165,000
What we offer
We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.