Impact of the Role
This role plays a key part in developing and executing regional content strategies that align with global content direction. By insuring brand consistent storytelling across all channels - both visually and tone of voice - the role drives brand awareness, deepens audience engagement and upholds editorial excellence across region’s properties.
Key Responsibilities
- Ensure the brand voice, visuals and messaging is consistent across regional content in accordance with our Brand Expression
- Serve as the Regional Brand Content Lead and gatekeeper for all property websites within the region, ensuring platforms align with the brand’s visual and tonal expression
- Guide and direct storytelling on property brand touchpoints, ensuring content is native to platforms with relevant messaging and narratives that express the hotel and brand vision
- Act as the primary regional contact for the development of photo shoots, supporting the briefing and management of creative agencies and freelancers. Travel may be required to oversee shoots
- Gatekeep the copywriting process across the region, supporting properties with briefing copywriters, sub-editing and proofreading if necessary for property websites
- Lead the content development of regional e-mails
- Oversee content planning and development for pre-opening properties in the region, ensuring alignment with brand expression and channel objectives across owned and paid media. This includes crafting digital website content, coordinating lifestyle shoots, producing editorial content and support in management of copywriting
- Collaborate with the social media team to develop engaging and on-brand social media content for regional properties
- Build and oversee a network of creative collaborators including photographers, videographers and copywriters within the region, briefing and commissioning freelancers and agencies for projects and campaigns when necessary
- Contribute to the global content calendar with regional input- Work with the Web Analytics and Digital teams to proactively implement actionable insights for property websites to inform curation of content and evolve content strategies
- Support the training and education program for regional properties across Brand Content guidelines, best practices and processes
- Collaborate with the regional sales and marketing teams as an editorial partner in support of revenue driving collateral
- Conceptualize and contribute story, talent and strategic ideas to regional content projects and campaigns and support in execution when needed
- Contributes to ensuring that brand integrity and clarity is always maintained, assist in updating SOP’s, policies and guidelines
- Models the Company’s culture, vision, mission and core values always. Demonstrates high level of professionalism and knows how to always manage confidential data and information
- While this job description is intended to be an accurate reflection of the duties involved in this position, the Company reserves the right to add, remove or alter duties when business need dictates
Critical Skills & Qualification
- 5+ years of experience in content management, planning and production
- Excellent command of English at a native or near-native level
- Exceptional project management skills with a proven ability to stay highly organized, demonstrate focus during time-sensitive tasks, manage competing priorities effectively and adhere to budgets
- Strong storyteller, with a keen creative eye and digital savvy
- Solution-focused, detail-oriented individual with an entrepreneurial attitude
- Experience with luxury lifestyle brands preferred
- Proven track record of working with - commissioning and briefing - creatives and artists and has a global network of creators