The Insights Leader will be a member of the Product Development Design to Value (DtV) organization and is responsible for formulating and managing insights research strategies to drive informed decision-making within the organization. This role requires a deep understanding of consumer insights and research methodologies, and the ability to collaborate effectively with cross-functional teams, particularly with the Consumer Insights & Analytics team and external vendors. The Insights Leader will oversee the development of learning plans, research execution, analysis and synthesis of study results, and the formulation of actionable recommendations to drive informed decision-making and support strategic initiatives.
The Design-to-Value approach integrates consumer, marketplace, design, and cost insights to deliver the ideal consumer experience while unlocking significant margin improvement. This role is a member of an empowered, high performing team that focuses on driving meaningful change across the company by redefining the most strategic product lines.
RESPONSIBILITIES:
Develop Insight Strategy Plans:
Formulate insightful strategic plans that incorporate current industry trends and consumer insights, identifies key knowledge gaps, and maps out a research strategy and timing.Works with Product Manager to structure what we know / don’t know across cross-functional Points of View (PoV’s).Consider competitive threats / insights that require additional knowledge to support strategic action plans. Learning Plan Development:Collaborate with Consumer Insights team to develop comprehensive learning plan objectives, research methodologies, and required study inputs for gaining insights into consumer behavior, experiences, product preferences, and market trends. Research Strategy and Execution:Partner with Consumer Insights team to assist in the selection of third-party research vendors, and to execute research activities that acquire the necessary knowledge and insights.Collaborate with Category Management, Sales, Engineering, Marketing, Innovation, or other relevant teams to ensure accurate and comprehensive study inputs.In some cases, create, recruit, and execute agile research methods to gather timely insights and address specific business needs. Analysis and Actionable Insights:Analyze study results and provide actionable insights and recommendations to guide strategic decision-making.Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required to create relevant insights and leverage all tools at your disposal to inform business recommendations.Incorporate relevant marketplace trends in analysis and recommendations to influence strategic decision making.Present research findings and insights to internal stakeholders, including executives and team members, in a clear and compelling manner to influence strategic and tactical decisions. Cross-Functional Collaboration: Work closely with Category Managers to structure and consolidate knowledge across functions • Serve as a key contact point between the DtV team and the Consumer Insights & Analytics team, and external vendors for research and data-related activities.Coordinate with User Experience (UX) teams to plan and conduct usability testing as required.REQUIRED SKILLS/QUALIFICATIONS:
Bachelor's degree in a related field; a master’s degree is preferred.6+ years of experience in consumer insights, market research, product development, or a related field. Strong knowledge of research methodologies and data analysis techniques.Prior experience in creating, coordinating, and placing surveys (usability testing is a plus).Familiarity with research tools and software, such as user testing platforms, survey tools, and data analysis tools (e.g. Qualtrics, Forsta, Usertesting, Tableau).Demonstrated experience in successfully synthesizing complex and varied data into actionable business insights.Additional Information
Company Description:
Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90,000 USD - $143,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.