PURPOSE OF THE POSITION

Supporting the Brand Manager, Senior Brand Manager (and Marketing Manager) on the overall brand management to ensure the achievement of pre-determined profit, volume, market share and equity objectives of an assigned brand (or brands).

KEY ACCOUNTABILITIES

Responsible for assisting the Brand/Senior Brand Manager with the implementation of the annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year Implement Heineken ways of working & training to ensure a consistent approach to all tasks Implement and measure brand activities with full compliance as per the Annual plan/GAME Plan under the supervision and guidance of the Brand/Senior Brand Manager Maximize ROI on jobs by owning and executing ‘fewer, bigger, better’ campaigns Implement and evaluate activities in accordance to internal processes and procedures – budget monitoring and tracking; raising PR/PO/GRNs; preparing ARP/AERs for all major brand activities Demonstrate behaviours that are consistent with company vision,purpose, values and culture that
contribute to HMB’s total marketing team effectiveness  Communicate internally to ensure support from rest of HMB for brand initiatives and drive belief in activities
Supply input for monthly and quarterly reports of your brand, including corrective actions
Develop own functional and leadership competencies and skills, with reference to HMB guidelines and as per description in PDP Implement and own all BTL activities and digital activations in line with the big idea/TTL campaigns that are all grounded in consumer insights
Key contact person for agency relationships and accountable for input to the marketing manager for yearly PRIP evaluations
Accountable for creating and monitoring your projects/key activities and adjust where needed to improve ROI
Keep track of activity performance and brand metrics through regular monitoring and reporting
Consulted on digital strategy and paid/owned/earned media touchpoints
Once agreed, responsible for implementing these paid/owned/earned touchpoints Work with the Trade Marketing team to ensure activations are embedded in the channel plans and are receiving due focus.
Present brand ideas, brand plans, innovations to internal stakeholders via road shows and trade visits
Undertake regular trade visits in market to monitor brand performance and visibility in the market Work with Trade Marketing to improve brand performance in all channels, based on mystery visits Activate sponsorships and events in line with the brand jobs to be done Develop platform/channel plans in line with the brand jobs to be done Assist the Brand/Senior Brand Manager with innovations, the innovation process and packaging development. Support the innovation Project Manager with relevant innovation or renovation projects Track performance of innovations and evaluate according to guidelines in the ISC gate process Work with Finance team and Brand/Senior Brand Manager on business cases for innovation/activation Develop packaging for your brand, under supervision of the Brand/Senior Brand Manager Embed innovation and support within HMB Work with Trade Marketing to help organise Consumer Promotions and BTL activations (GWP, various channel promotions) that are fit for brand Responsible for promotional strategy alignment with Trade Marketing for on/off premise and traditional Responsible for creating your PDP with your line manager Responsible for continuously working on learning to improve, with support of your manager Responsible for setting SMART KPI’s for your own personal development with your manager and monitoring progress. Focus on development of your capabilities and behaviours on the job, via training or via coaching

Key Requirement

Degree in Business Administration, Marketing or its equivalent with 3 – 5 years marketing experience in FMCG, creative or lifestyle industries, including promotions, innovation, activations and brand planning. Strong communication, persuasive and has problem solving skills Resourceful, meticulous and possess strong analytical skills