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Job Summary

The Head of Strategic Marketing & Product Brand is responsible for transforming and optimizing marketing processes to drive the company’s growth through market expansion, innovation-led strategies, channel management and brand positioning. This pivotal role will establish a comprehensive framework for developing marketing strategies that identify new market opportunities, enhance customer engagement, and create a robust, differentiated product brand presence.

This position works closely with business area leadership and strategic marketing teams to optimize marketing strategies and align priorities with strategic goals. The role requires close coordination with sales, product, and finance teams to ensure cross functional alignment on marketing initiatives. The ideal candidate will be a forward-thinking marketer with expertise in market intelligence, competitive analysis, and go-to-market strategies to accelerate business growth.

This role reports to Chief Commercial Officer and will be based in Wilmington, DE. The selected candidate is expected to be onsite 3 days a week. Candidates outside the area willing to relocate will be considered if qualified.

Primary Duties & Responsibilities

Market Strategy & Expansion

Establish and implement a framework to develop strategic marketing plans to enter new markets and drive market backed innovation-growth.

Create methodologies for conducting market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges.

Define segmentation, positioning, and differentiation strategies for new and existing markets.

Develop a roadmap to introduce innovative products and solutions, ensuring alignment with customer needs and market demand.

Lead and manage the Strategic Marketing CoE, fostering a culture of innovation and excellence.

Mentor strategic marketing teams across business areas with a focus on professional development and high-performance culture.

Manage agency partnerships, vendors, and consultants to support marketing efforts.

Product Brand Strategy & Positioning

Partner with strategic marketing teams to define and refine the product brand strategy to enhance brand equity and market positioning.

Ensure consistency in product brand across all marketing communications and customer touchpoints.

Promote best practices on content marketing, and storytelling strategies to enhance product brand credibility.

Channel Management & Partner Strategy

Develop a structured framework and best practices to define a channel management strategy to maximize indirect sales performance.

Define channel partner segmentation, performance metrics, and incentive structures to drive growth.

Ensure channel partners receive the necessary training, tools, and insights to effectively sell and support the company’s solutions.

Align direct and indirect sales strategies to minimize channel conflict and optimize revenue growth.

Education & Experience

Required:

Bachelor’s degree in Marketing, Business Administration, or a related field

10+ years of experience in strategic marketing, brand management, or business growth strategy, with a proven track record of success.

Experience in B2B markets, with a strong understanding of customer-centric marketing strategies.

Demonstrated leadership and team management skills, with experience leading cross-functional teams.

Proven ability to achieve outcomes through strategic influence.

Experience in leading large-scale change projects, focusing on process improvement, operational excellence, and effective risk management.

Strong ability to build and sustain relationships with senior leaders and cross-functional teams, facilitating collaboration and strategic alignment within the organization.

Strong leadership, communication, and stakeholder management skills.

Expertise in market analysis, customer insights, and data-driven decision-making.

Preferred:

Experience in industries such as technology, manufacturing, healthcare, or consumer goods.

Proficiency in digital marketing, CRM platforms, and marketing analytics tools.

Strong communication, negotiation, and stakeholder management skills

MBA

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On May 22, 2024, we announced a plan to separate our Electronics and Water businesses in a tax-free manner to its shareholders. On January 15, 2025, we announced that we are targeting November 1, 2025, for the completion of the intended separation of the Electronics business (the “Intended Electronics Separation”)*. We also announced that we would retain the Water business. We are committed to ensuring a smooth and successful separation process for the Future Electronics business. We look forward to welcoming new talent interested in contributing to the continued success and growth of our evolving organization.

(1)The separation transactions are subject to satisfaction of customary conditions, including final approval by DuPont's Board of Directors, receipt of tax opinion from counsel, the filing and effectiveness of Form 10 registration statements with the U.S. Securities and Exchange Commission, applicable regulatory approvals, and satisfactory completion of financing.  For further discussion of risks, uncertainties and assumptions that could impact the achievement, expected timing and intended benefits of the separation transactions, see DuPont’s announcement.

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