Location(s):

Thailand

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 13, 2025

Shift:

Job Description Summary:

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

We are recruiting a Director, Frontline Marketing for Thailand & Laos to be a core part of our local Frontline Marketing team.

As the Director, Frontline Marketing, you’ll work to lead alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including innovation projects and marketing platforms) in partnership with Commercial and Franchise Leadership colleagues. 

Focus, Scope, & Impact: 

Provide strategic and executional / region (Thailand & Laos) specific input to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.   Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Frontline Commercial team and Franchise Leadership. Lead the liaison with regional category teams on behalf of your region, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.  Oversee a team of employees and contingent workers, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with regional Marketing Lead and broader marketing team.  Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities. Oversee localization and real-time amplification of integrated marketing experience platforms within the region  Oversee transcreation of all marketing assets and program amplification at the local level, including Point-of-Sales (POS) activations & promos, Key Opinion Leaders (KOL)/Influencers management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects. Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.  

Education Requirements:

Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.  

Related Work Experience:

Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.Experience developing and managing budgets.Senior level experience in a complex organizationPeople management experience

Functional Skills:

Marketing Strategy & activation/executionBusiness, commercial and financial acumenHigh level of understanding of media planning & effectiveness

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.