Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About this role

*It's a temporary contract of 6 months approximately.

Diageo invests significantly in direct-to-consumer brands building, but we must partner with our customers to influence the point of purchase activation, and this is where most of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don’t see at the point of purchase. It is the role of the Customer Marketing team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to build the programmes and tools that guarantee outstanding execution of our brands at the point of purchase. The Customer Marketing team will then work directly with customers, supply and agencies to project lead detailed execution of the commercial calendar. In some cases, this will advise tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.

As a Luxury & Reserve Customer Marketing Executive, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behaviour to achieve Diageo’s financial and market share ambition.

This role has direct responsibility for all activation within the Reserve Brand Portfolio across channels. You will be working with commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.

You'll be responsible for:

Building activation plans for our key brands & customers.

Implementing all the key platforms & activations within your customer alignment

Completing visibility toolkits that make our brands show up admirably to customers & consumers.

Owning delivery of technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.

Conducting activity M&E to ensure we are constantly improving our plans.

About you

Requirements:

Experience as Sales or Marketing Executive equivalent

Project Management, Analytical and core selling skills - attention to detail and excellence in execution of point of sales materials

Time management & prioritisation skills

Can build powerful relationships and work collaboratively within a team

Problem solver & solution-based teammate who can look after ambiguity & adapt quickly

Luxury Industry background & passion

Spanish and English Fluency

Working with us

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Modern work life balance policies and wellbeing activities.

Employee Assistance Programme.

Incentive plan that rewards you for delivering extraordinary performance.

Our product discounts.

Health insurance.

Life and accident insurance coverage.

Industry leading functional and leadership capability trainings.

A dynamic, international work environment with opportunities to make an impact.

Development opportunities in finance, advanced analytics, and business partnering.

A clear path to build a long-term career in finance—and more broadly across the organization for those interested in future cross-functional or international roles.

A supportive team that values learning, innovation, and continuous improvement.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2025-05-20