Aligning product strategy with market execution through strategic cross-category initiatives

About the role

CONTEXT AND PURPOSE OF THE ROLE

This role within the Textile Product Division supports strategic cross-functional initiatives direction to ensure alignment of product strategy with Go To Market and Brand.

He/She qualifies and rationalizes cross-category product needs to optimize highlights for go-to-consumer teams, focusing on areas beyond specific product categories, such as Fashion Shows and Collaborations.

Additionally, he/she consolidates, and balances assortments based on activity plan requirements and global product strategy. 

MAIN REPONSIBILITIES AND MISSION

Partner with Channel, GTM & Collection Directors to build the product go to market execution to ensure effective marketing and commercialization & maximize market success

Participate in seasonal collection framing by centralizing and evaluating Channel product needs for C.P.O arbitrationLead alignment of product strategy with Channels and GTM teams to ensure cohesive decision-makingDrive the construction of the seasonal product plan by streamlining product offerings for specific orchestration strategies including key bets & product pushesAggregate textile and non-textile roadmap priorities for Activity Plan Framings, working closely with Products and GTM teamsStandardise and pilot processes and tools to ensure seamless execution from product plan to Activity plan and implementationHe/she will be the main point of contact for providing the right information to the right audience at the right timeContribute to the creation of consistent messaging for markets during DTALead and coordinate cross-category asset needs for DTASupport Channel and GTM teams in delivering consistent and aligned content to markets across categories during DTA

Drive the definition and the deployment of regional needs & customization offers :

Regional offer needs (ex: Ramadan offer) :  Consolidate specific requirements, coordinate with product teams to develop tailored offers, and collaborate with GTM and local teams to ensure a cohesive and consistent product go-to-market strategySupport cross functional support on key commercial moment to continue to elevate the consistency & relevancy of the offer across cross-product categories Profile

MAIN SKILLS, COMPETENCIES, KNOWLEDGE REQUIRED

5-10 years in relevant roles such as product marketing, go-to-market strategy, or cross-functional coordination within the fashion, retail, or consumer goods industriesStrategic Thinking & Market Insight: Ability to align product & go-to-market strategies with broader business objectives, leveraging a deep understanding of market dynamics, regional differences, and consumer behaviour for optimal market success and commercializationCross-Functional Collaboration: Strong interpersonal and communication skills to coordinate and align diverse teamsProject Management: Proficiency in managing complex, multi-stakeholder projects ensuring timely and effective executionResilience and Flexibility: Ability to manage dynamic priorities and maintain effectiveness in a fast-paced and competitive environmentFluency in English is mandatoryl as all documentation and meetings will be in EnglishGood knowledge of Office tools (Excel, PowerPoint) Equal opportunities At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.