The Field Services Operational Marketing manager designs, develops and implements marketing plans and activities for Field Services.  This role will liaise with country BUs, functions, Field Service Sales & Global Field Services, and Global Marketing. 

He/She is responsible to build the growth strategic plan, with a 3 year vision/execution roadmap for Service in the country. The plan will be shared and aligned with the country BUs.

He/She will lead the Installed base traceability initiative for the country. He/She will drive an execution plan to transform Install base traceability data into business generation opportunities, feeding sales teams to ensure effective IB monetization. He/She works closely with the country BUs on the customer platforming and coverage to maximize Field Service Business opportunities.

He/She will bring the Global Field Service offers to the market, adapt the value proposition as needed, monitors the success of the offers and the marketing plan.  He/She will ensure Field Services Marcom activities and budgets are aligned with Field Service ambitions. He/She will lead the definition and execution of the Field Services Campaign for the country quarter per quarter.

Essential Responsibilities\:

·  Drive the country demand generation plan in order to increase the pipeline of opportunities, with a focus on early stages (2-3-4).

·  Deploy the offer roadmap per BU then per market segment with business potential

·  Initiate Field Service offer launch plan according to the global offer launch process

·  Define the local Go to Market FS strategy in line with the Country Plan for Global Accounts and Targeted Accounts and FS plan for Proximity accounts

·  Adapt to the local market the Field Service Offers value proposition

·  Articulate the consistency of all Field Service offers all along the life cycles stages, positioning as a top priority the Service Plans (service contracts)

·  Implement corporate communication tools in line with the Asset Management Life Cycle wheel

·  Define plan, execute and monitor the success of the Field Services sales campaigns, targeting segmented customers, with type of activity done per quarter

·  Lead Install Base Traceability plan with execution to reach traceability knowledge targets and generate business opportunities for sales teams

·  Organize Voice Of Customers to provide feedback to Corporate Field Service Marketing and also improve local offer positioning

·  Establish privileged links with Global Strategic Account communities to boost Field Services

·  Perform competitive analysis and identify strengths and weaknesses.

·  Manage Field Service offer pricing based on historical data / margin expectations. For this, he/she will rely on competition data and value base pricing

·  Based on Installed Base platforming results, challenge BU/GFS Field service LOB to localize offers requiring product adaptation (local regulation and norms)