슈나이더 일렉트릭은 다양한 산업군에 걸쳐 에너지의 안전성, 신뢰성, 효율성, 생산성을 높일 수 있는 혁신적 통합 솔루션을 제공하는 세계적인 에너지 관리 전문기업입니다. 1836년 프랑스에서 설립되어 오랜 역사를 거치며 폭넓은 분야에서 기술력을 쌓아왔으며 전형적인 하드웨어 제조 업체로 출발해, 소프트웨어 기반의 솔루션 업체로 성공적으로 성장해 왔습니다. 사업 분야는 크게 송/배전 등 전력 분야인 에너지 관리(Energy Management)와 산업 자동화(Industrial Automation) 사업부로 나누어져 있으며, 전 세계 15만 명, 한국 지사에서는 약 440명의 직원들이 함께 일하고 있습니다.

지속가능성은 슈나이더 일렉트릭의 목적, 비즈니스, 문화 및 운영 모델의 핵심 요소입니다. 슈나이더 일렉트릭의 솔루션은 에너지를 효율적으로 관리함으로써 지속가능성을 높이는 사업구조를 가지고 있습니다. 에너지 관리 및 자동화 분야서 쌓은 노하우를 기반으로, 고객사에 기업 에너지 효율화 및 탄소중립 전략적 실행의 파트너가 되는 것을 큰 목표로 하고 있습니다.

The Business Offer Manager is responsible for monitoring, maintaining, recommending, and implementing marketing strategies related to a defined portfolio of products to profitably grow the portfolio in line with business objectives.
This key position is responsible growing the business by developing the product offer, analyzing the market, pricing, and competitors, setting targets for Busduct, Auto Transfer Switch(ATS), LV panel.

AREAS OF RESPONSIBILITY

1. Market investigation and research

Confirm or reformulate existing strategies & identify new market segments, channels, and/or business models.Competitor intelligence and analysisdentify and analyze market size, structure, and important changes within relevant business models.Monitor product life cycle - growth, decline & general performance.Product group and product performance on sales, margin etc.Proposal for product deletions or changes in product categories, obsolescenceDevelop & deliver portfolio strategies.Work with other product managers to formulate group / joint/complementary plans

2. Product Lifecycle Management

Understand Global Offer Manager proposals and how we can utilize these locally, including localization needs.Monitor product development with Offer Manager and project teams.Develop localized supporting literature including training material, price lists, POS gear, etc.Advertising\: work with Field Marketing for a suitable programProduct launch planning and implementation to an agreed strategyProvide sales support to ensure launch success.Manage products throughout their lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities.At all stages of product, lifecycle manage profitability, which includes minimizing depreciated stock, reviewing the supply chain, reviewing pricing vs volume, etc.

3. Pricing

Recommendations for pricing/positioningCost/GM/Price analysis

4. Communication

Work with the Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required

5. Technical

Work with Customer Care Center (CCC), tech support personnel, training department, and Offer Manager to ensure availability of appropriate technical support in all relevant formsProvide technical training for sales and service staffOrganize technical packaging       

6. Provide support to the sales team (particularly in the “post-launch” stage of the new product

Product pluses and negatives, range problems, results, trade reactionsSetting Sales incentives, achievements, Sales forecasts/breakdownsEvaluate strategies through sales promotions, operational problems, and new product ideasDistribution and delivery activities, packaging acceptanceAnalysis of own competitive sales, brand shares, regionality, seasonalityAnalysis of Research resultsForecasts, objectives, and effectiveness