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The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
This role will be 4 days a week in our modern office in central London.
What You Can Expect
Value Creation
Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders
Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions
Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend
Strategic Relationships & Partnerships
Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing
Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan
Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders
Act as a role model of B-F values
Drive for results
Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales)
Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach
Strongly partner with production and global team to ensure UK needs are fulfilled
What You Bring to the Table
FMCG/Spirit background
Previous marketing experience building brands within a dynamic and fragmented category
Experience in (operational) responsibility in ATL and BTL activities
Experience working closely with PR agencies and managing earned media campaigns
Strong & proven commercial skills
Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
On Trade knowledge and/or experience would be a plus
Superior communication skills (influencing, listening, presentations, written)
What Makes You Unique
You are a creative problem solver with proven experience of growing brands within dynamic categories
Self-Starter and growth mindset with an ability to challenge the status quo
Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
Adaptable, flexible and resilient
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L1Number of Openings Available:
0