Brand Manager - Benelux + **Location** + Brasschaat, Belgium + Breda, North Brabant, Netherlands + **Job ID** 0000024571 + **Category** Sales, Marketing & Product Management **Job Description** **Are you a passionate, driven and experienced brand marketer? Are you motivated to deliver outstanding results on behalf of one of the most iconic brands in the world?** As our Brand Manager you will be able to thrive in a true purpose driven company, where children come first and where we strive to develop the builders of tomorrow! The role will manage and implement all LEGO Masterbrand Activations in Benelux, Building awareness and desire for our LEGO Brand with multiple audiences. You will also be shaping impactful and relevant go-to-market executions within the Benelux region. **Please note:** This role is based in Brasschaat, Belgium (nearby the Dutch border – Breda). We can offer a local Belgian or Dutch contract depending on the country you are living in. Relocation support is not offered. To apply, please send your CV in English – thank you. **Core Responsibilities** + Develop and implement LEGO Masterbrand strategy for Benelux, including target setting and budget management. + Manage and implement all LEGO Masterbrand Activations in Benelux, such as the LEGO Holiday campaign and other Rebuild The World campaigns, but also occasions such as Easter & Valentine + Key driver of the Shopper communication calendar, incl. execution of an always on shopper campaign. + Manage all campaigns in an OESP (Owned, Earned, Shared, Paid) way of working. Strong collaboration with all OESP collaborators in and outside the organization. + Drive selling-in of strategies, products and campaigns. Secure execution towards internal- and external partners + Collaborate with our media agency on the Benelux media plan for Masterbrand audiences and brands. Do this with focus on optimizing marketing performance and return on investment. + Track media and business performance and lead after-action reviews to feed back findings and optimize future plans. + Closely collaborate with the Global Marketing Team as well as other Western Europe Market Group Business Units on what is needed to implement campaigns and projects in Benelux + Develop and translate consumer, shopper and customer insights to relevant Benelux data points **Play your part in our team succeeding** As our Brand Manager you will join a team of 7 brand marketeers who enjoy end-to-end responsibility for their own LEGO themes and audiences. The Brand Team is part of a wider Marketing team consisting of Digital, Trade, Performance and Brand Relations colleagues. To us, collaboration is key, and you will be welcomed into a close team, where we look out for one another and help each other succeed. To market our toys, we need creativity, inspiration and out-of-the-LEGO-box thinking. **Do you have what it takes?** + Some years of relevant experience, preferably in Brand Management and/or Campaign management. Through the line marketing experience with a strong leading Consumer Brand. + Demonstrated track record in delivering commercial results. Strong drive and motivation to achieve results and bring forward agile solutions in a constantly evolving internal/external environment. A strong business mentality is needed. + Able to demonstrate strong communication, networking and collaboration skills + Excellent project management skills. You know what it takes to translate a strategy into an innovative plan and implement with excellence. You are always on top of project deliveries. + Understanding of all major media and retail channels in Benelux with a strong view on digital- and eCommerce marketing, strong perspective on the latest industry trends. + Data oriented and strong analytical skills, using Marketing analytics and performance measurement to strengthen plans. + Languages: Dutch (Fluent), English (fluent). French would be advantageous \#LI-MB3 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**