We Go Places! How about you?
Job Grade: 09 
Location: Cape Town - JC Le Roux
Function: Commerce
Sub Function: Commerce - Marketing - Sponsorship
Type of Contract: Permanent
Reference Number: 137834 
Closing Date: 30/06/2025

Purpose of the job:

The Brand Home Manager is responsible for ensuring a memorable brand experience which is innovative and world class with a focus on building brand image, increasing guest numbers and satisfaction, promoting and educating whilst optimizing profit.  

 

Key Responsibilities:

·       Co-ordinate and manage both Visitor and eCommerce sites.

·       Increase footfall to the JSD (tours & corporate bookings) and curate memorable experiences for guests that drive affinity for SA wines.

·       Manage and grow the e-commerce, D to C channel- online sales of premier brands.

·       Advocate the growth of the South African wines categories.

·       Partner with the Marketing team in aligning strategies and plans.

·       Responsible for operational management of brand homes- renovations/stock management/venue utilization/maintenance.

·       Deliver on the Brand Home strategy to maximize the branded consumer experience and optimize profit.

·       Implement a tourism strategy to expand the potential Brand Home target market and increase guest numbers.

·       Compile and manage the agreed brand home annual income, expenditure, and guest targets.

·       Complete and analyze all Monthly brand home sales, statistics, and variance reports.

·       Drive functions, conferences, and events at the brand homes.

·       Support the brand team in managing wine tastings.

·       Ensure that the QMS is updated, maintained, and implemented.

·       Ensure that the monthly reports and audits are completed.

·       Build & maintain effective relationships with internal & external partners.

·       Develop and maintain a comprehensive individual brand home service, sales and consumer interaction training program based on            industry best practices and aligned with brand strategy.

·       Assist with agreed business deliverables for JV work partners and suppliers, to ensure that they are meeting company performance standards and values.

·       Ensure adherence to all agreed SLA’s with internal and external Brand partners to guarantee alignment with company performance standards and brand strategies.

·       Drive continuous improvement and innovation through implementation of new ideas and improved methods, systems, and work processes.

 

Education & Experience:

·       A relevant and recognized marketing or hospitality qualification.

·       Minimum 5 years of relevant experience spanning Hospitality/Marketing/Ecommerce

·       Have a passion for brands and brand building.

·       Digital native - fluent with E-commerce strategies and social media.

·       Capable presenter & communicator.

·       Strong EQ, excellent verbal, and written communication skills.

·       Strong analytical, and computer skills.

·       Excellent organizational skills and the ability to follow through on projects with minimal supervision.

·       Able to interact effectively with staff and other departments within the Newco group and or agencies/vendors/customers.

·       Ability to work weekend and public holidays.

 

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.