Overview Drive VA existing core portfolio business growth (5 series, multi-grain and RTE) Be responsible for product SPPD Consumer centric thinking to drive re-novation & core line trail Prepare marketing related selling story for retail summits and T2T (top to top) Hold cross function accountable for product line strategy and re-novation/ line extension strategy Enhance efficacy of marketing activation (digital and in-store/off-line) Explore performance marketing model with sales team (EC and offline) to effectively drive on-target communication and roll out to whole GCR marketing function Lead A&M process management for related projects Responsibilities Portfolio and strategy deliveries: Identify core line’s portfolio role base on decode consumer JTBD Renovation and innovation for core line Communication deliveries: Drive field implementation by working with CU/EC sales and trade marketing teams collaboratively Drive omni-channel growth with communication and promotion Explore media to shelf effective for offline, from mass communication to harvest in in-store Precise mass media communication Explore TikTok Quaker model of social seeding to gain share in TikTok Co-work with O2O to develop Quaker’s penetration with efficiency improvement Business deliveries: Drive VA core line penetration by switch competitor cereal user to QKR Improve core line GM for sustainable growth Qualifications Bachelor’s degree or above Minimum 6 years marketing in FMCG, end to end experience as must Good strategy thinking to think about communication and activation strategy Strong analytical skills with process-oriented mentality Strong organizational and project management skills Experience with FMCG multi-national companies and/or ad agencies preferred Good English speaking, writing, and reading ability Ability to work with different people and exert good organization impact with confidence Self-motivated, disciplined, and able to manage ambiguity Good ability to effectively manage ambiguity