About the role

The role of the Commercial Assistant H/F is to help defining and executing the distribution strategy across specific EMEA markets under joint ventures or distribution partnerships. She/He is assisting the commercial team in their day-to-day missions, while being a key contact to internal and external partners to follow-up closely on existing distribution network, and new stores development plan.

She/He is a key element to help preparing all necessary supports for business reviews, monthly meetings, and budget presentations.  

The scope is the JV and Partners EMEA markets.  

 Main activities:

Business reviews support:         

· Data analysis through Excel

·  Helping structuring the PowerPoint presentations for business reviews with partners, or internal presentations for monthly meetings

Retail network performances:          

· Sell-out analysis of franchise stores / partners stores via internal applications (QlikSense) or via partners’ local reporting

· Follow-up on key performance indicators (traffic, conversion rate, UPT, ATV…)

· Product analysis to identify the strongest/weakest product categories

· Help define the replenishment opportunities alongside the partners

Market studies:

· Markets mapping of Lacoste’s retail, wholesale, outlets, e-com existing distribution

· Benchmark of the competition’s retail development and current presence across EMEA region

· Market analysis (demography, economics)

 

People cross management:

· Empower local teams to become strong brand ambassadors,

· Develop the ability of our Partners teams to drive growth.

· Build a strong partnership with Lacoste HQ support functions (Retail, IKA, Architecture & Design, Visual Merch, legal and supply)

· Feel free to bring new ideas

Profile

Background:

·       Bac +3/4 

Interpersonal skills:

· Ambassador of the Lacoste Values: Play by Daring, Play with tenacity, Play with Elegance and play as one team.

· Curious

· Result oriented

· Creative and inventive spirit, able to offer new ideas

· Embody Lacoste Values : Play as one team, elegance, tenacity, daring, 

·  Effective listening communications skills towards internal and external relationships

·  Open-minded

· Good knowledge of pack-office (PowerPoint, Excel, Word…)

· French / English-speaking mandatory

Equal opportunities At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.